Eh, don't sweat it. You're not the only one.

[ Even some other people he'd talked to didn't have a clue. It seemed like anyone not from this world didn't recognize the name, even if the date rang a bell. ]

The red's a part of the deal. In the story, there's a guy dressed like this who gives out presents. [ He hefts the sack again. ] That's what the bag is for.